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n a page or two, please reflect on the role of marketing in your country and putting on the ‘marketing manager’ hat, give some specific examples of where you think marketing “crosses the line” into unethical behavior, and make some recommendations for what should change

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Kelleb Mloyi
Kelleb MloyiLv2
28 Sep 2019

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Blogging … The Wave of the Future?

This was the tittle of a talk given to the local chpater of the American Marketing Association by a well respected local advertising and promotion “expert.”

“How many of you have your own blog?” he asked as the audience settled down.

Over half of the sixty people in the room put their hand up.

“That’s impressive,” the speaker commented. “However, this is a meeting of the American Marketing Association and you are all obviously used to marketing yourselves one way or another.” Further questioning led to the conclusion that the number of blogs per person ranged from one (the most common number) to seven with the mean or average being 2.1. some were personal, other political, and yet other focused on a specific issue of importance to the writer.

“How many of you have ever tried to sell products or services on your blog?”

One only person kept his hand up (Harrison DeVry)

“I tried selling some of my paintings on my blog. At the of each blog ( on the problems in the oil industry), I posted pictures of my oil paintings along with the tittle and price… generally in the form of ‘$200 or best offer.”

“Did you sell any?” the speaker asked.

The painter shook his head from side to side. “not a thing.”

Question 1: Do you think blogs represent a major C2C marketing opportunity? Is this the way of the future? Or is the painter’s experience likely to be typical?

Question 2: what do you think would influence the likelihood of selling something via a blog? What should come first? The blog and then the paintings? Or the paintings and then the blog?

Question 3: what could Harrison Devry have done (if anything) to increase the likelihood of selling his paintings?

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You have been hired to be a consultant on pricing strategies for two different companies. Both of the companies have similar customer bases in that their customers fall into two well defined groups: college students and young well-paid professionals. The first company is a trendy bar. The bar is currently seeing many young well paid professionals as customers, but quite a bit fewer college students. The bar has run a marketing campaign to attract more college students, but that only caused a small increase in the number of those customers. The second company is an electronics store selling items such as iPods. This company is also currently seeing many young well-paid professionals as customers, but quite a bit fewer college students. The electronics store has also run a marketing campaign to attract more college students, but that also only caused a small increase in the number of those customers. Both of these companies want to know if they could make some changes in their pricing strategy to increase their sales to college students and thereby increase their overall profits. ❢Prepare a recommendation for each company. Should your recommendations be the same for both companies? If not, what are the differences?

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