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sangriasardine840Lv1

28 Sep 2019

If the goal is to attract and retain the best employees and to increase the market for its products and services, what things might a business do to adapt to the changing demographics (more working women, more single parent households, more diversity, and aging population.) Think in terms of personnel and of marketing.

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Retselisitsoe PokothoaneLv10

28 Sep 2019

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The topic is: How has the social network reshaped marketing today?

Thanks to the new advent of social media, marketers, and advertisers have to take a hard look at the way they conduct business. Marketers looking to promote their businesses online have recently begun to adapt themselves to the growing trend of using social media outlets such as Twitter, Facebook, and Youtube. This new trend of social networking websites such as Facebook and Youtube has proved to be a goldmine of opportunity for businesses looking to maintain and expand their clientele. Online sponsorship is just one of the many options companies have discovered for being successful online. While a lot of companies were leery of social media at first, they ultimately realized that by navigating this new road, they could better serve their customers.

Branding is a vital key for a business to garner the utmost benefits of social media. One important aspect of branding involves establishing personable relationships with people. To be effective in branding also requires that businesses share information and include others in potential business opportunities when relevant.

The best method for attracting people into a business is magnetic sponsoring. Instead of businesses limiting themselves to one side, they should use multiple sites (e.g. Facebook, Myspace, Foursquare, Twitter, etc.)

Social network marketing tends to succeed when one can attract people; a fun, lighthearted, unimposing, hard-working personality incites a sense of curiosity in others to familiarize themselves more with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers on the Internet. If proper rules of engagement on websites such as better Networker and Warrior Forum are followed, then congenial relationships can foster and generate some solid business contacts. Adding some value while on these sites also helps foster growth in businesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common people post personal profiles, pictures, videos, music, and messages on these proprietary websites. Users of these social networking sites can invite other "friends" to join their network so they can view and share personal information with each other.
By creating a profile on these social networking websites and adding friends, business partners can constantly keep in touch with one another. Posting and messaging the latest information allows businesses to promote various business developments without paying anything.

Social Networking has incorporated marketing strategies into sites like Facebook. When a Facebook user likes a certain movie or food product, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. The advertisements that appear on the right side are all things that may interest him/her. The advertiser (working in collaboration with Facebook) uses certain demographics from the user to know when and where to place their product advertisement. This has, in turn, changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies in the US and Europe to search for competent employees. Job applicants are posting their resumes and credentials every day on these job-hunting websites. Using these sites as a tool facilitates the process of selecting employees applicable to certain aspects of a business.

Emergency- In addition to helping with keeping in touch and finding employees, social network sites also help in times of tragedy. Websites such as Twitter help to pass messages to thousands of concerned citizens or business relations in a snap. In conclusion, social networking sites continue to transform the world and remain a powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

mauvecod334

MC Qu. 020 In a market economy:

In a market economy:

the government owns the means of production so that it can produce what is in society's best interest.

businesses design their plans to maximize their profit and the market is relied upon to see that individual self-interest is consistent with society's interest.

workers are directed by government planning boards to produce what is in society's best interest.

government sets prices to make necessities affordable because it is in society's best interest to make necessities affordable.

MC Qu. 022 Suppose that at the current price consumers would ...

Suppose that at the current price consumers would like to purchase 10 million large-screen televisions and 15 million are available. When the market coordinates the demand and supply for large-screen televisions, the price of large-screen televisions will:

rise.

fall.

stay the same.

be fixed by the government.

MC Qu. 036 Most economies today are:

Most economies today are:

pure market economies.

differentiated primarily by the degree to which they depend on markets.

differentiated primarily by who owns the means of production.

socialist.

MC Qu. 047 Households are on the:

Households are on the:

the supply side of factor markets and the demand side of goods markets.

the demand side of factor markets and the supply side of goods markets.

the supply side of both factor markets and goods markets.

the demand side of both factor markets and goods markets.

MC Qu. 050 Governments do all of the following except:

Governments do all of the following except:

oversee the interaction of households and businesses in the goods and factor markets.

demand labor services from households in the factor market.

demand for goods and services from businesses in the goods market.

supply labor services to businesses in the factor market.

MC Qu. 054 Businesses fail because:

Businesses fail because:

they follow the principle of consumer sovereignty too closely.

the invisible hand determines that they are not producing something socially valuable.

they earn excessive profits.

entrepreneurship is present.

MC Qu. 066 A business is most likely to be characterized as a...

A business is most likely to be characterized as a corporation if:

it has two or more owners, with each owner liable for every other owner's actions.

it has only one owner.

it is legally treated as a person and owned by stockholders who are liable for the actions of the corporate "person" regardless of their investment

each owner is liable only to the extent of his or her own investment.

MC Qu. 074 Which of the following statements is correct?

Which of the following statements is correct?

Stockholders are legally liable for all the debt of a corporation.

A corporation is a business that is legally owned by its employees.

Corporations are legal entities that, in law, are treated as persons.

Most large companies and many small companies in the United States are not corporations.

MC Qu. 095 Government regulation of working conditions is an ...

Government regulation of working conditions is an example of:

government as a referee.

government as owner.

government as an actor.

government as a dictator.

10. MC Qu. 104 Which of the following would most likely generate ...

Which of the following would most likely generate a negative externality?

education

a lighthouse

cigarette smoke

employment

magentasnail731


(Please Summerize the work down below, thank you)

Political	Economic
Growing political influences on healthcare advances	Cost of living increases
Global government influence on healthcare cost	Cost of insurance prices
Government control of Medicaid, Medicare funding	Rise of forecasted interest rates
Social/Cultural	Technical or Technology
Increase average age of population	Demand on new medical treatments
Patient expectations increase	Customize treatments
Demographics are in constant change	More advance service facilities
Environmental	Legal
Growing need for green business	Constant change of government drug Regulations
Environmental agenda and community awareness	Consumer laws
	Health and safety regulations



Porters 5 forces of business model

Competitive Rivalry
Growth opportunity for healthcare companies are expected to growing the next few years
Increase in new revolutionary drugs both in and outside of the US

Threat if New Entrants
Strict government regulations
Difficult to keep up due to constant change
Huge startup cost

Substitute Products
Threat of other substituting product and service at lower cost



Bargaining Power of Customers
Generic drugs offered at large discount to consumer
Larger less customized healthcare facility with lower housing costs
Several facilities offering similar services.

Bargaining power of supplier
Medical suppliers have a large pricing power
Bargaining power of physicians and nurses is huge because of large hospital benefits

Swot Analysis

Strengths

Highly trained and capable employees

Market experience

Strong leadership

High level of organizational efficiency

Excellent facilities

Strong commitment to bettering the community

Weaknesses

Increased cost of healthcare could lower our clientele

Limited staff resources

Limited cash flow to hire and train new employees

Lack of resources

Opportunities

Fast growing technology opens new doors for using state of the art equipment to better serve the patients.

Nursing and residential care is one of the fastest growing industries

Aging population

Threats

Uncertainty in political and economic climate causes hesitation for receiving new patients.

Funding constraints

Highly competitive market

Product or Service Analysis

Our services will be used by patients who cannot afford experimental treatments and patients who have been abandoned by the system because hospitals can no longer provide medical assistance. At our facility, we will be able to work with the families and provide them with different payments options, such as low monthly payment plans. Our main goal is to be able to treat the patient at a very affordable cost; however, if any patient does not possess the means to pay for treatment, he or she would not be turned away; our facility will tap into government and private funding to cover treatment cost.

The beauty of this service is that there isnât a charge of any kind to take part in our program because it is completely funded by government grants. Individuals that would take part would more than likely not have the means to pay a monthly deductible. Due to the nature of the business listed as a non-profit agency, there is no way to make a profit of any kind, as it would jeopardize the business in its entirety.

Some of the market factors that create a demand for our services include the need of medical care after having maximized all resources, the number of low income families, and the number of patients facing health issues needed extended medical care.

Opportunities that may derive from this business is the opportunity to expand and open multiple facilities, while extending a helping hand to many more in need. The risk, however, is the unstable funds deriving from grants. This can pose a huge treat to the business, as grants often times come and go and cannot be counted on as a constant income.

After studying the healthcare system and current policies in place, data shows many individuals facing severe health issues usually go untreated and uncared for due to the outrageous cost of medical care. It is devastating to see how often people, especially the elderly, are sent home and forgotten for the mere reason that hospitals and doctors are not willing to care for patients without financial means. In fact, in 2009 Harvard news reported 45,000 annual deaths due to lack of health coverage in the U.S. alone, which is significantly higher than the 18,000 reported by USA Today in 2002.

Financial Analysis

Clermont will be a nonprofit organization, dedicated to help the most needed. To open the facility fully operational we must take in consideration some fixed expenses like the land acquisition, permits, interest, brokers, administration fees, professionals (facility setup), staff, reports (environmental, occupational, fire, FDA), electricity, water, phone, water & sewer , connections, taxes, insurance, management, security, advertising, accountants, food, lawn mowers, bank fees, etc.

The facility will need have a total value of approximately three million dollars, but if we break the price of the land acquisition in to a thirty (30) year mortgage we can star up the business with an investment of approximately $ 233,944.61 USD to cover the first month of operation including all the startup permits and connections. After the first month the fixed expenses will be $184,444.00 USD with the exception of the months were taxes are due; taxes are around $ 43,000.00 USD paid quarterly will increase the tax month (depending on the facility fiscal year) for $ 10,750.00 USD approximately. We will fund all the costs with private and public funding, fundraiser, events, raffles, and most important with the help of the community.

As we mentioned before, Clermont is a nonprofit organization and we will do everything in our power to give the relief to the families in need. No one will be rejected because they do not have the money or the insurance cannot help. No money will be required from patient and every single dollar received will be spent in the patients, and in improving our facility and our service every day.

We believe our financial even breaking point will be a year after we begin operations, and be profitable soon after. There are many patients in need, and with the government and public grants each person will receive the treatment they need, and we will become the hope of many.

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