Question

· Question 1

Transtar, a sportswear equipment manufacturer, releases a new line of energy drinks called VitaZing. The television ad for the energy drink shows people jogging, working out in a gym, and doing aerobics. The actors then take a break to drink VitaZing, which visibly re-energizes them and leads them to continue exercising. Which advertising style is most likely used in the VitaZing ad?

Answers:	lifestyle
	personality symbol
	technical expertise
	testimonial evidence
	scientific evidence

· Question 2

Crest toothpaste has used a ________ style of advertising to convince buyers that Crest is better than other brands at fighting cavities.

Answers:	mood or image
	fantasy
	scientific evidence
	technical expertise
	testimonial evidence

· Question 3

Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded story ads," many marketers now view themselves more broadly as ________ managers.

Answers:	integrated marketing communication
	content marketing
	multi-media marketing
	social media marketing
	direct marketing

· Question 4

In the competitive-parity method of setting an advertising budget, the budget is set based on ________.

Answers:	a percentage of current sales
	the amount spent by similar companies in the same industry
	a percentage of future sales
	objectives set by the company and the cost required to accomplish them
	the total revenues that a company makes

· Question 5

Which statement is most likely true about the affordable method of setting an advertising budget?

Answers:	Spending on advertising is calculated after operating expenses and capital outlays are deducted from total revenues.
	Spending on advertising is calculated based on the financial objectives a company wishes to accomplish.
	Spending on advertising is based on a competitor's advertising outlays.
	Spending on advertising is based on a predetermined percentage of current or forecasted sales for the year.
	Spending on advertising is calculated as a percentage of the unit sales price.

· Question 6

________ aims to make ads and brand content so engaging or useful that people want to watch them.

Answers:	subliminal advertising
	branded entertainment
	social advertising
	advertainment
	infotainment advertising

· Question 7

Power Pro, a leading manufacturer of lawn and garden equipment, releases a new line of cordless, lightweight, electric weed trimmers. To boost sales, Power Pro issues a 50 percent off coupon to the first 100 buyers at all Home Depot stores in the Northeast. Which element of the promotion mix has Power Pro used in this scenario?

Answers:	public relations
	personal selling
	sales promotion
	advertising
	crowdsourcing

· Question 8

Surf's Up, a family-owned business, offers a free surf lesson with the purchase of any surfboard over $200 during May. This is an example of which promotion mix element?

Answers:	direct and digital marketing
	sales promotion
	personal selling
	public relations
	advertising

· Question 9

Which of the following best describes the term "Madison and Vine"?

Answers:	voicing social concerns through advertising
	using social media for advertising a brand
	merging advertising with entertainment
	emphasizing reach over impact in advertising
	utilizing the slice of the lifestyle of advertising

· Question 10

A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________.

Answers:	merchandising
	retailing
	public relations
	advertising
	direct and digital marketing