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International businesses frequently face sourcing decisions and decisions about whether they should make or buy the component parts that go into their final products. Should the firm vertically integrate into the manufacturing of its own component parts, or should it outsource them? Are these decisions harder for international firms as opposed to strictly domestic firms?

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Raushan Raj
Raushan RajLv8
28 Sep 2019

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Following are the examples of typical economic decisions made by managers
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(c) Should a company expand its business to international markets or
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(d) Should the company replace its telephone operators with a computerised
voice messaging system?

(e) Should the company buy or lease the fleet of trucks that it uses to translate
its products to markets?

Attached is an article titled Online reviews influence US shoppers. Respond to the following, based on the article’s contents:

(a) Describe the kind of study that was done, and list two of its objectives; ypour response should contain at least five sentences;

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Online reviews influence US shoppers

NEW YORK: Almost four-in-five (78%) American consumers read online reviews before making a purchase decision and at least half (52%) read four or more before they feel they have enough information, a nationwide study has shown.

According to research firm YouGov, the main reasons given for accessing reviews are to ensure the product or service is of good quality (79%), that it works (61%) and to make sure they don't get ripped off (53%), Marketing Charts reported.

Written content is important for 90% of US consumers, but interestingly the study found they attach similar levels of importance to a reviewer's star ratings.

Overall, 87% who read any online reviews find the star ratings to be important to their purchase decision and just over a third (34%) think they're "very important".

The most read reviews are for electronics (53%), household appliances (43%), car purchases (40%) and hotels or short-term room rentals (36%).

But, while the great majority of Americans turn to reviews to aid their research, they remain sceptical about some of the claims made in them.

Most do find reviews trustworthy, but only 13% believe they are "very trustworthy" and a full 90% believe that some people review products and services without trying them.

A similar proportion (91%) believe companies write their own positive reviews and 89% think businesses write negative reviews about their competitors.

Among those who do post online consumer reviews, 62% are motivated by wanting to help others while 35% feel it is polite to leave feedback.

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Finally, it appears reviewers from the Midwest are more reliable than those in other parts of the country because they admit to significantly fewer fraudulent reviews.

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b. private individuals and businesses don�t care about our environment.

c. scientists are looking to make names for themselves and thereby gain a lot of publicity.

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Why are chickens and cows not listed on the endangered species list?

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