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cyangoat620Lv1
28 Sep 2019
Critical Thinking Pg. 63
2-7. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix (see www.quickmba.com/strategy/matrix/ge-mckinsey/). How is the GE/McKinsey Matrix similar to and different from the BCG matrix? (AACSB: Communication; Reflective Thinking)
Critical Thinking Pg. 63
2-7. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix (see www.quickmba.com/strategy/matrix/ge-mckinsey/). How is the GE/McKinsey Matrix similar to and different from the BCG matrix? (AACSB: Communication; Reflective Thinking)
Yusra AneesLv10
28 Sep 2019
