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Discuss Due Professional Care and Due Diligence as it relates to the following, Ultramarines and ZZZZ case studies also reference PCAOB and the AICPA as this relates to the readings.

http://www.eejlaw.com/materials/Ultramares_v_Touche_vT08.pdf

http://www.rohanchambers.com/Courses/Auditing/ZZZZ%20Best%20Company.htm

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Chika Ilonah
Chika IlonahLv10
28 Sep 2019

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Related questions

Information Technology (IT) has been around for a long time but most health care organizations have not embraced information technology as much as most other industries. Discuss this issue as it relates to your organization.

Given the material in the readings and our discussions; what trends suggest this may be changing shortly.

http://scholar.harvard.edu/files/lewis/files/aer2e1012e42e1535.pdf

Read the paper Asymmetric Information, Adverse Selection and Online Disclosure: The Case of eBay Motors available in the Learning Materials folder (scroll down to the bottom). Respond to the following questions:

a. When you, as a consumer, buy used goods online (or think about buying online) are you sure that the purchased item will have the quality advertised by the seller? Explain.

b. How does eBay create value? Explain.

c. What potential contracting problems exist on eBay and how does eBay address these problems?

d. What is the main principle-agent problem that occurs in used goods online markets that the paper is referring to? Describe the problem in detail.

e. What is the main theory (or hypothesis) that the author proposes which helps buyers and sellers transact online?

f. How does the author make sure that the differences in observed transaction prices are due to differences in the quality of the cars sold? Explain.

Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part.

Definitions/Statements

1. _____ refers to marketers’ focus on a product rather than on the needs of the market.

2. _____ companies do not try to persuade consumers to buy what the firm has already produced, but rather to produce only products that they know they can sell, thereby satisfying consumers’ needs and turning them into loyal customers. 3. The impact of technology on buyer behavior relates to factors such as ____; the use of technology to engage customers and build relationships; customization of products and promotional messages; and better prices and distribution.

4. In the case of situational influences, this relates to the situation in which or the occasion on which the product will be used, e.g., special occasion or everyday use.

5. In the case of situational influences, this relates to the fact if we are in a store, point-of-purchase displays could influence us to buy something. We could also make unplanned purchases because we remembered something from seeing the brand while we are in the store.

6. This discipline on which consumer researchers draw focuses on society and large groups in society such as family and social class.

7. This discipline on which consumer researchers draw focuses on cultures and differences among cultures.

8. These are temporary circumstances that affect consumer purchase decisions.

9. In the case of situational influences, this refers to the fact that the person and the occasion for which we are buying something influence our purchase decisions.

10. According to the simple model of consumer decision making, reference groups, family, social class, culture, and subculture are among the _____ on buyer behavior.

11. According to the simple model of consumer decision making, motivation, personality trait, perception, and attitudes are among the _____ on buyer behavior.

12. According to the simple model of consumer decision making, advertising, buzz agents, customized messages, social media, and word-of-mouth are examples of ____.

13. This discipline on which consumer researchers draw focuses on behavior in small groups and helps consumer researchers to understand issues such as opinion leadership, diffusion of innovations, and communication.

14. In the case of situational influences, ______ are consumer mood states or physiological state (for example, hunger, thirst) that influence consumer decision-making.

15. The selection of one or more segments by a marketer to serve.

16. Developing a distinct image for a brand in the mind of consumers.

17. This is an effort by a marketer to change the existing perception that consumers have of a brand.

18. This is the primary type of segmentation for which the contents in an article entitled “Millennials overtake Baby Boomers as America’s largest generation” could be used.

(Link to article: http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/)

19. ___ segmentation involves segmenting based on variables such as urban, rural, suburb, state, cities, counties, and regions.

20. ____ segmentation is based on variables such as consumers’ lifestyles as indicated by their activities, interests, and opinions.

21. This criterion for effective targeting says that marketers should have some way of deciding which consumers fall into which segments.

22. This criterion for effective targeting says that marketers should be able to reach segments with appropriate media and distribution channels.

23. This is the most popular segmentation system combining lifestyles and values of consumers.

24. This household segmentation model is based on a combination of geographic and demographic information and the principle that “Birds of a feather flock together.”

25. ______ is defined as “sending consumers personalized and prompt offers and promotional messages designed to reach the right consumers and deliver to them highly relevant messages at the right time and more accurately than when using conventional segmentation techniques.”

Terms

A. Positioning

B. Accessibility

C. Anthropology

D. Situational influences

E. Consumption situation

F. Task definition

G. Identification

H. Marketing-oriented

I. Targeting

J. Psychographic

K. Marketing myopia

L. PRIZM

M. Interactive and novel communication channels

N. Sociology

O. Demographic

P. Purchase situation

Q. Behavioral targeting

R. Antecedent states

S. Communication sources

T. Geographic

U. Sociocultural influences

V. VALS

W. Psychological influences

X. Social psychology

Y. Repositioning

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