Search the internet to identify an innovative new product introduced in the past 12 months and research it.

Write a 1-2 page report about how the company used the marketing research process to develop this product. Be sure to discuss how each step in the process helped the company achieve its goals and objectives. If the new product was not successful, discuss what should be done differently in the future. (Be specific and refer to the steps in the marketing research process)

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mani-444Lv2

3 Apr 2023

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Related questions

Read the recent report released by the Foundation for Young Australians The New Work Order: Ensuring young Australians have skills and experience for the jobs of the future, not the past. Available online: file://ntapprdfs01n02.rmit.internal/eh2/E10092/https---www.fya.org.au-wp-content-uploads-2015-08-fya-future-of-work-report-final-lr.pdf or via https://www.fya.org.au/our-research/#report-downloads )

Having read the Report answer the following questions:

a. The report identifies one the forces shaping the future as automation. Discuss how automation may impact unemployment in years to come. In your discussion be sure to identify the type(s) of unemployment it may lead to and comment on what policy makers can do to address this. Your answer should be around Â½ a page. (3 marks)

b. Globalisation is a dominant economic force that creates new opportunities but also presents some challenges. Provide an example from Australia of an industry or sector of the economy that has suffered job losses as a result of globalisation. In your answer explain why globalisation can create unemployment in some industries or sectors of a national economy. Your answer should be around Â½ a page. (3 marks)

Watch the following animated explanations on segmentation of markets to develop a strong understanding of the concepts:

Understand the characteristics of markets and market segments.

Understand the criteria for successful market segmentation.

Understand the bases commonly used to segment consumer markets.

Understand the steps involved in segmenting markets.

Watch the following video on how the Food NetworkÂ® uses segmentation and target marketing to appeal to consumers: View it here

Choose a cooking show from the Food NetworkÂ® website (2014 Television Food Network G. P.) at: http://www.foodnetwork.com/shows.html to study and answer the questions below.

Using research from Chapter 8, to help substantiate your understanding of the segmentation and target marketing concepts, answer the following questions related to the segmentation and targeting of consumer markets for your chosen show:

Identify a minimum of three (3) segmentation bases that might be used to segment the market for your chosen show.

Describe the specific reasons each of the three (3) segmentation bases might be used to segment the market for your chosen food show.

Describe the type of target marketing strategy that might be used to reach the consumer for your chosen food show. Discuss the product differentiation strategy used to distinguish your chosen show from the rest of the shows on the Food NetworkÂ® website (2014 Television Food Network G. P.).

Describe the most likely positioning base or bases that might be used to appeal to consumers in the target market for your chosen food show.

violetkoala621

In The News: Pizza, sub sandwiches, furniture, shoes, and many other products are considered to be in the monopolistic competitive market structure. 1.Use the keyword ECONOMIC NEWS in an Internet search engine (Google, Bing, etc.) to locate online news sources such as CNN News, the NYTimes, Chicago Tribune, Forbes, US News, and World Report, or any of the various other nationally recognized news providers. NOTE: Make sure the story you select reflects the material covered in the chapter. This is best accomplished by using the ADVANCED SEARCH option and also choosing appropriate categories such as "Business" or "Economics" when the option exists. Also choose sort by "RELEVANCE" to further refine the search process.

2.Select a news provider and use their search feature to locate a news story on one of the following suggested concepts, or on a topic of interest to you that is appropriate to this chapter. Possible search terms: Product differentiation Sales strategies Advertising (Purpose of) Brand names (or search for the news on a specific brand name you purchase) Trademarks Direct marketing

3.Write a 1-2 page summary of the information and also explain how it relates to what you have just learned.

(1b, 2a) Chapter 25 Monopolistic Competition

(1b, 2a) Chapter 26 - Oligopoly and Strategic

Economics Today 17th Edition Roger LeRoy Miller