Question

As per the discussion in the textbook, smoking is on the decline in high-income countries where the combination of longer life expectancy, education, income, and legal action has created a powerful anti-smoking campaign. Global tobacco companies are shifting their focus from high income to emerging markets where the combination of rising income and the absence of anti-smoking campaigns are leading to the ever-increasing demand for cigarettes.

1. Is this targeting by global tobacco companies ethical? Is it legal?
2. What, if anything, should residents in high-income countries do about the rise in smoking in emerging markets?