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In pursuing opportunities in foreign markets, MNEs may choose to adopt either a global strategy or a multi-domestic strategy. What are the conditions under which either a global or a multi-domestic strategy will make the most sense? Use examples to illustrate your point if you please.

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Joshua Stredder
Joshua StredderLv10
28 Sep 2019

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Related questions

Which of the following is/are not "valid" strategy options for entering and/or competing in foreign markets?

1 - A franchising strategy and a strategy of licensing foreign firms to use the company's technology or to produce and distribute the company's products.

2 - A localized multi-domestic strategy.

3 - A global strategy where a company uses essentially the same competitive strategy approach in all country markets where it has a presence.

4 - An export strategy and using strategic alliances or joint ventures with foreign companies as the primary vehicle for entering foreign markets.

5 - An import strategy, a strategic alliance strategy, a profit sanctuary strategy, and a cross-market subsidization strategy.

  1. The Emerging Market Global Players (EMGP) Project produces annual reports ranking the top multinational enterprises (MNEs) in emerging markets by their foreign assets. Locate the most recent annual report of Hungary and identify the ten largest non-financial Hungarian MNEs. In what industries are they classified? In how many countries do they have operations? In which regions of the world? Do you notice any similarities or differences in terms of the industries represented in the ranking and the regions where these MNEs operate? Prepare a short report summarizing your findings.

The Emerging Market Global Players (EMGP) Project produces annual reports ranking the top multinational enterprises (MNEs) in emerging markets by their foreign assets. Locate the most recent annual report of India, probably 2015, and identify the ten largest non-financial Indian MNEs. In what industries are they classified? In how many countries do they have operations? In which regions of the world? Do you notice any similarities or differences in terms of the industries represented in the ranking and the regions where these MNEs operate? Prepare a short report summarizing your findings. Any year that is in your reach, would work.

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