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28 Sep 2019
Discuss which approach (Adaptation or standardization strategies) the best for international firms when they plan to enter the Middle East region. Explain how companies can decide which strategy they use? Which factors play roles in this decision?
Discuss which approach (Adaptation or standardization strategies) the best for international firms when they plan to enter the Middle East region. Explain how companies can decide which strategy they use? Which factors play roles in this decision?
1
answer
0
watching
232
views
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Darryn D'SouzaLv10
28 Sep 2019