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Some services marketers strongly maintain that service marketing is fundamentally different from goods marketing and that different skills are involved. Some traditional goods marketers disagree, saying, “good marketing is good marketing.”

Take a position: Goods and services marketing are fundamentally different versus Goods and Services marketing are highly related.

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Raushan Raj
Raushan RajLv8
28 Sep 2019

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Related questions


The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.

Answers:

micromarketing
 

segmented marketing
 

undifferentiated marketing
 

niche marketing
 

global marketing

· Question 2

 

   
 

Cupcake Gourmet, a high-end bakery in Manhattan, segments its customers according to those who frequent their store regularly, those who visit infrequently, and those who have never visited. This is an example of usage-rate segmentation.

      

Answers:

True
 

False
     

· Question 3

 

   
 

A segment is more attractive if it is easy for new competitors to enter the market.

      

Answers:

True
 

False
     

· Question 4

 

   
 

Demographic factors are the most popular bases for segmenting customer groups.

      

Answers:

True
 

False
     

· Question 5

 

   
 

Argonaut Food Stores, a retail giant, hires better-skilled employees than its competitors by employing strategic recruitment practices. It also conducts highly specialized training programs for its employees. In this case, Argonaut has focused on gaining a strong competitive advantage through ________ differentiation.

      

Answers:

services
 

product
 

image
 

channel
 

people
     

· Question 6

 

   
 

Bass Pro Shops recognizes that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called?

      

Answers:

user status
 

usage rate
 

psychographic
 

behavioral
 

benefit
     

· Question 7

 

   
 

Which of the following is an approach where firms target a whole market based on common consumer needs?

      

Answers:

micromarketing
 

geographic segmentation
 

concentrated marketing
 

undifferentiated marketing
 

demographic segmentation
     

· Question 8

 

   
 

A company or brand image should convey a product's distinctive benefits and position.

      

Answers:

True
 

False
     

· Question 9

 

Marketers must be careful to guard against stereotypes when using age and life-cycle segmentation.

      

Answers:

True
 

False
     

· Question 10

 

A brand difference is said to be preemptive if ________.

      

Answers:

the difference is communicable
 

the difference can be introduced profitably
 

buyers can afford to pay for the difference
 

the difference is beneficial to customers
 

competitors cannot easily copy the difference
     

1.
"Product" means:
A) all the services needed with a physical good.
B) a physical good with all its related services.
C) the need-satisfying offering of a firm.
D) all of a firm's producing and distribution activities.
2.
From a marketing perspective, a high quality copy machine is one that:
A) does a good job satisfying a customer's requirements or needs.
B) offers the most features.
C) is produced with the best materials.
D) has the longest warranty.
3.
Services
A) are tangible.
B) often have to be produced in the presence of the customer.
C) are easy to store.
D) are usually produced before they are sold.
4.
Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its
A) product line.
B) equity products.
C) complementary goods.
D) product assortment.
5.
The set of laptop computers sold by Dell is called a(n):
A) product line.
B) emergency product.
C) impulse product.
D) product assortment.
6.
Individual products:
A) are part of product lines but not product assortments.
B) may require their own marketing mixes.
C) are usually distinguished by brand only.
D) are part of product assortments but not product lines.
7.
A trademark
A) has no legal meaning.
B) includes those words, symbols, or marks that are legally registered for use by a single company.
C) is any word, letter, or a group of words or letters.
D) is the value of a brand to its current owner or to a firm that wants to buy it.
E) is protected by the Magnuson-Moss Act.
8.
When customers have consistently positive experiences with a brand, or they hear good things from the firm

The topic is: How has the social network reshaped marketing today?


Thanks to the new advent of social media, marketers, and advertisers have to take a hard look at the way they conduct business. Marketers looking to promote their businesses online have recently begun to adapt themselves to the growing trend of using social media outlets such as Twitter, Facebook, and Youtube. This new trend of social networking websites such as Facebook and Youtube has proved to be a goldmine of opportunity for businesses looking to maintain and expand their clientele. Online sponsorship is just one of the many options companies have discovered for being successful online. While a lot of companies were leery of social media at first, they ultimately realized that by navigating this new road, they could better serve their customers.

Branding is a vital key for a business to garner the utmost benefits of social media. One important aspect of branding involves establishing personable relationships with people. To be effective in branding also requires that businesses share information and include others in potential business opportunities when relevant.

The best method for attracting people into a business is magnetic sponsoring. Instead of businesses limiting themselves to one side, they should use multiple sites (e.g. Facebook, Myspace, Foursquare, Twitter, etc.)

Social network marketing tends to succeed when one can attract people; a fun, lighthearted, unimposing, hard-working personality incites a sense of curiosity in others to familiarize themselves more with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers on the Internet. If proper rules of engagement on websites such as better Networker and Warrior Forum are followed, then congenial relationships can foster and generate some solid business contacts. Adding some value while on these sites also helps foster growth in businesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common people post personal profiles, pictures, videos, music, and messages on these proprietary websites. Users of these social networking sites can invite other "friends" to join their network so they can view and share personal information with each other.
By creating a profile on these social networking websites and adding friends, business partners can constantly keep in touch with one another. Posting and messaging the latest information allows businesses to promote various business developments without paying anything.

Social Networking has incorporated marketing strategies into sites like Facebook. When a Facebook user likes a certain movie or food product, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. The advertisements that appear on the right side are all things that may interest him/her. The advertiser (working in collaboration with Facebook) uses certain demographics from the user to know when and where to place their product advertisement. This has, in turn, changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies in the US and Europe to search for competent employees. Job applicants are posting their resumes and credentials every day on these job-hunting websites. Using these sites as a tool facilitates the process of selecting employees applicable to certain aspects of a business.

Emergency- In addition to helping with keeping in touch and finding employees, social network sites also help in times of tragedy. Websites such as Twitter help to pass messages to thousands of concerned citizens or business relations in a snap. In conclusion, social networking sites continue to transform the world and remain a powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

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