Question

1. Which of the following exerts the most influence on a consumer’sbuying decisions?

   	A.	Social class
   	B.	Gender
   	C.	Reference groups
   	D.	Ethnicity

QUESTION 58

1. Opinion leaders are:

   	A.	wealthy, highly-educated individuals.
   	B.	usually the same individuals for all social classes.
   	C.	people who influence others.
   	D.	experts on high-involvement goods.

QUESTION 59

1. _____ is a process whereby a consumer notices certain stimuliand ignores others.

   	A.	Stimulus generalization
   	B.	Selective exposure
   	C.	Cognitive dissonance
   	D.	Selective retention

 

QUESTION 60

1. A product bought to satisfy an individual’s personal wants orneeds is a ________ product.

   	A.	retail
   	B.	business
   	C.	consumer
   	D.	distributor

QUESTION 61

1. 61. Starbucks partnered with Barnes and Nobles bookstores in1993 to provide in-house coffee shops, benefiting both retailers.What kind of partnership does it represent?61. Starbucks partneredwith Barnes and Nobles bookstores in 1993 to provide in-housecoffee shops, benefiting both retailers. What kind of partnershipdoes it represent?

   	A.	. Collaboration
   	B.	Strategic alliance
   	C.	Commitment
   	D.	Trust

QUESTION 62

1. The producers, resellers, governments, and institutions arecategories of customers of a _________ market.

   	A.	primary
   	B.	secondary
   	C.	business
   	D.	consumer

QUESTION 63

1. ABC Textiles, Inc. manufactures cloth and buys the chemical dyesfor its use from XYZ Chemical, Inc., in turn buys uniform materialfor its employees from ABC Textiles, Inc. This scenario highlightsa specific business practice known as _______.

   	A.	reciprocity
   	B.	trust
   	C.	reselling
   	D.	relationship commitment