Review the "Recruitment of a Star" case study from Harvard Business School.

Is recruiting and selection practices fundamentally all about finding and hiring star talent? Support your answer .

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Raushan RajLv8

28 Sep 2019

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Attached is an article titled Online reviews influence US shoppers. Respond to the following, based on the articleâs contents:

(a) Describe the kind of study that was done, and list two of its objectives; ypour response should contain at least five sentences;

(b) Reproduce 6 questions, EXCLUDING DEMOGRAPHIC QUESTIONS, that appeared on the questionnaire that was used in the study. The questions should beclosed-ended questions and in the format they would have been on the questionnaire that was used for the study. You should indicate the section of the article that provides justification for each question. You are limited to ONE dichotomous question (question with âYes/Noâ or âTrue/Falseâ option); and

(c) List three decisions that ONE brand might make, given the study results. Write out things from the article that justify your conclusions.

Online reviews influence US shoppers

NEW YORK: Almost four-in-five (78%) American consumers read online reviews before making a purchase decision and at least half (52%) read four or more before they feel they have enough information, a nationwide study has shown.

According to research firm YouGov, the main reasons given for accessing reviews are to ensure the product or service is of good quality (79%), that it works (61%) and to make sure they don't get ripped off (53%), Marketing Charts reported.

Written content is important for 90% of US consumers, but interestingly the study found they attach similar levels of importance to a reviewer's star ratings.

Overall, 87% who read any online reviews find the star ratings to be important to their purchase decision and just over a third (34%) think they're "very important".

The most read reviews are for electronics (53%), household appliances (43%), car purchases (40%) and hotels or short-term room rentals (36%).

But, while the great majority of Americans turn to reviews to aid their research, they remain sceptical about some of the claims made in them.

Most do find reviews trustworthy, but only 13% believe they are "very trustworthy" and a full 90% believe that some people review products and services without trying them.

A similar proportion (91%) believe companies write their own positive reviews and 89% think businesses write negative reviews about their competitors.

Among those who do post online consumer reviews, 62% are motivated by wanting to help others while 35% feel it is polite to leave feedback.

More than a quarter (27%) want to share a positive experience, 25% want to help good vendors to gain business while only 12% are seeking to expose bad ones.

Finally, it appears reviewers from the Midwest are more reliable than those in other parts of the country because they admit to significantly fewer fraudulent reviews.

The Indian economy has evolved into a dynamic and vibrant force with sustained growth rates

of 6-8% for more than a decade. A primary reason for this growth is moving to a market- based

various corporate headquarters in Mumbai and Bangalore, India. The corporations which we visited included Seimens (a German Multinational), Glaxo Smith Kline (a subsidiary of a British pharmaceutical company)., IT companies of Indian origin, a Management Consulting firm besides the U.S. Consulate in Mumbai, India.

On my return, I presented a report in the form of a case study to my sponsor at Tarleton State University. This report highlights the successful business practices and strategies followed by Indian businesses. Based on this report (See Learning Module, Chapter 13 following the section McDonald's in India for a link to this report) as well as the discussion from our textbook in Chapter 13 on Multinationals Doing Business in India (Pages 513-517), answer the following questions:

1. Choose any one domestic or multinational corporation covered in the report and describe the business practices and problem-solving approaches followed in India.

2. How should U.S. firms, in general, adapt to globalization? Give specific examples.

3. Using a SWOT Analysis approach, describe how American firms can take advantage of conducting business in an emerging market such as the Indian economy

blushcheetah321

George Washington University got rid of its SAT requirement, and applications soared 28 percent. This kind of jump is unprecedented, the school said. About 6,000 more students applied compared to the year before. It also saw a "significant" increase in applications from blacks, Hispanics, international students, and those who would be the first in their family to go to college. That's what GW was hoping for when it started allowing applicants to opt-out of submitting their standardized test scores this year. The school says it won't hurt your chances of getting in. About 20 percent of those who applied chose not to submit their scores. GW is one of the largest and most prestigious schools to go "test-optional," but it's a growing trend. More than 30 schools dropped the requirement in the past year, bringing the total to about 850. The list includes mostly liberal arts schools, including Wesleyan University, Bryn Mawr, and Wake Forest. The thinking is that dropping the test requirement will encourage more low-income and minority students -- who tend to score lower on the SAT -- to apply. While academic research is mixed on whether a "test-optional" policy really does increase diversity among enrolled students, some schools have seen it work. Diversity is up, and they're attracting strong applicants who may not have applied before. Experts say that high school grades can be much better at predicting whether or not a student will succeed in college than their SAT or ACT scores. Some other factors may have played a role in GW's spike in applicants, too. The college also credits its new, data-driven recruitment strategy and revamped campus visit experience. The increase in applications could make it more difficult to get in. GW admitted about 60 more applicants who applied early-decision compared to last year, but a spokeswoman said the college has not yet determined how many total students will be accepted. And it appears that the applicant pool could be more competitive this year. Of those already admitted, high school GPAs are slightly higher than in last year's class.

Is this an increase in demand or an increase in quantity demanded? There is no wrong answer, just back up your answer with sound economic reasoning.