answer

watching

views

ceruleankangaroo217Lv1

11 Dec 2019

Which of the following is not a pricing constraint?

(i) cost of changing prices and the time period they apply

(ii) social responsibility impact the product has on society

(iii) the newness of the product or stage in its product life cycle

(iv) demand for the product class

(v) competitors' prices

answer

watching

711

views

For unlimited access to Homework Help, a Homework+ subscription is required.

You have 0 free answers left.
Get unlimited access to 3.8 million step-by-step answers.

Get unlimited access

Already have an account? Log in

Hubert KochLv2

4 Mar 2020

Unlock all answers

Get 1 free homework help answer.

Already have an account? Log in

Related questions

Which of the following is false regarding the product life cycle theory?

(i) The personal computer industry has entered the maturing product stage.

(ii) Domestic production begins is S1, peaks in S2, and slumps in S3.

(ii) In S2, foreign competitors expand their capacity.

(iv) foreign competition begins to emerge at the end of S1.

(v) exports by innovating the firm's country begin in S1 and peak in S2.

pucechinchilla834

Which of the following statements about pricing objectives is true?

(i) Market share and unit volume are synonymous.

(ii) Unit volume is not a type of pricing objective because it is a production strategy.

(iii) Target return is a type of market share objective.

(iv) A firm that forgoes higher profits and wants to satisfy its obligations to its customers and society, in general, is pursuing a social responsibility objective.

(v) All of the above statements about pricing objectives are true.

pinktiger335

The sales and profits of an individual product may not follow the life cycle pattern.

True

False

During the sales decline stage of the product life cycle, no firm can earn a profit.

True

False

During the introduction stage of the product life cycle:

none of the above.

most products achieve intensive distribution.

promotion is likely to be needed to increase primary demand.

"me too" products quickly take market share away from the innovator.

industry profits are at their highest.

During the introduction stage, what would hinder acceptance of a new product?

consumers may not see the new product as offering a superior alternative to whatever they are currently using.

risk in buying something for the first time.

all of the above.

the new product may not be compatible with the buyer's values.

problems communicating or demonstrating the new product's benefits.

During the market growth stage of the product life cycle:

industry sales grow slowly.

industry profits fall, then rise.

the market begins to fragment into sub-markets or segments.

all of the above.

the industry experiences the smallest profits

What is the most important reason why industry sales level off in the market maturity stage of the product life cycle?

persuasive promotion.

pool of potential users is exhausted.

aggressive competitors entering the markets.

less efficient firms leaving the market.

price cutting.

Gerhard Company has seen most of its competitors drop out of its product market due to declining sales and profits. However Gerhard still has much demand for its products from a small group of loyal customers. In which stage of the product life cycle is this product market?

The length of a product's life cycle:

depends on the ease of entry to the market for competitors.

may be as short as 90 days.

may be as long as 100 years.

varies widely across products.

all of the above.

Regarding product life cycles, a good marketing manager knows that: