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27 Dec 2018

Martha Stewart Living Omnimedia and Hain Celestial Group have hiredyou to develop a marketing plan for the purpose of expanding thedistribution of their “Martha Stewart Clean” line of eco-friendlycleaning products to the regions of Asia and South America.

Prepare a marketing plan proposal to sell the cleaning products inone country located within either of those two regions. You shouldmake sure to answer the following questions in your marketingplan:

• What alterations might have to be made to the product or it’spackaging to succeed in the target country?
• How should the products be distributed?
• What about pricing?
• Is there a large potential market in the target country? Why or,why not?

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Hubert Koch
Hubert KochLv2
28 Dec 2018

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