1.geographic and demographic segmentation strategies are two of the most common strategies fro segmenting markets. what would be included in each? what are the benefit of both type of segmentation strategies?
2.behavioral segmentation is a prtentially very profitable strategy. how does loyalty segmentation in particular help a business becone more profitable?
3.what is clustering and how do companies benefit from this computer-aided method? explain how clustering could be used for a businiess that you are familiar with.
1.geographic and demographic segmentation strategies are two of the most common strategies fro segmenting markets. what would be included in each? what are the benefit of both type of segmentation strategies?
2.behavioral segmentation is a prtentially very profitable strategy. how does loyalty segmentation in particular help a business becone more profitable?
3.what is clustering and how do companies benefit from this computer-aided method? explain how clustering could be used for a businiess that you are familiar with.
Related textbook solutions
Related questions
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· Question 2
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Cupcake Gourmet, a high-end bakery in Manhattan, segments its customers according to those who frequent their store regularly, those who visit infrequently, and those who have never visited. This is an example of usage-rate segmentation. |
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· Question 3
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A segment is more attractive if it is easy for new competitors to enter the market. |
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· Question 4
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Demographic factors are the most popular bases for segmenting customer groups. |
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· Question 5
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Argonaut Food Stores, a retail giant, hires better-skilled employees than its competitors by employing strategic recruitment practices. It also conducts highly specialized training programs for its employees. In this case, Argonaut has focused on gaining a strong competitive advantage through ________ differentiation. |
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· Question 6
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Bass Pro Shops recognizes that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called? |
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· Question 7
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Which of the following is an approach where firms target a whole market based on common consumer needs? |
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· Question 8
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A company or brand image should convey a product's distinctive benefits and position. |
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· Question 9
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Marketers must be careful to guard against stereotypes when using age and life-cycle segmentation. |
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· Question 10
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A brand difference is said to be preemptive if ________. |
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