What type of market structure is the pharmaceutical industry?
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1. How has the structure of the pharmaceutical industry changed over time?
2. What are alternative ways of judging whether the pharmaceutical industry is competitive?
Discuss the role of risk and return in the pharmaceutical industry.
The pharmaceutical industry operates in an oligopoly. There are a limited number of firms in the industry. This is due primarily to the high fixed cost of entering the market, the high cost of research and development, obtaining patents, and dealing with mergers and acquisitions. Let us assume that over 70% of the products sold in this market are protected by patents for the next eight years.
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