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7 Nov 2018

Firms 1 and 2 produce horizontally differentiated products. The demand for firm 1’s product is given by the equation, Q1 = 100 − P1 + P2/ 2 The demand for firm 2’s product is given by the equation, Q2 = 200 − 4P2 + 2P1. Firm 1’s marginal cost is MC1 = $10, while firm 2’s marginal cost is MC2 = $20. The two firms compete in Bertrand competition, by simultaneously selecting prices.

Question 1: Is firm 2’s product a substitute or a compliment for firm 1’s product? Briefly explain. Your answer must reference firm 1’s demand function. (2 Marks)

Question 2: Does the demand for firm 2’s product satisfy the law of demand? Briefly explain. Your answer must reference firm 2’s demand function. (2 Marks)

Question 3: What is the equation of firm 1’s best-response function? (4 Marks)

Question 4: What is the equation of firm 2’s best-response function? (4 Marks)

Question 5: Find the equilibrium prices. (2 Marks)

Question 6: Find the equilibrium profits. (3 Marks)

Question 7: Which firm enjoys the greater market power? (3 Marks)

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Sixta Kovacek
Sixta KovacekLv2
7 Nov 2018
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