11 Dec 2018

My least developed country (LDC) is ETHIOPIA and the product is healthcare. The assignment:

Please describe how consumer preferences based on their values and lifestyles differ for your Least Developed Country (LDC) from that of the United States for the product or service you are introducing to your LDC?

Based on cultural differences in your LDC please describe the adaptations you will need to make in marketing strategy in any or all of the following areas of the marketing mix:

Product price place Promotion

Please apply the different aspects of cultural influences as discussed in Chapter 5, such as elements of culture, religion, cultural values, cultural norms, and national/regional character that need to be considered when devising your marketing strategy.

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Lelia Lubowitz
Lelia LubowitzLv2
11 Dec 2018

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