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13 Feb 2019

why the site is an ideal social media tool(including its demographics, content focus, best practices, metrics available and any other information relevant to a marketer)

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Related questions

Research the topic of how marketers use personality tests to understand consumer behaviour. The use of information on psychological traits and demographics can be significantly valuable information to the marketer. Include a discussion of at least one personality test that marketers use and how it relates to identifying consumer behaviour patterns.

1. Describe why identifying consumer behaviour patterns are so important and impactful to the marketer.
2. Identify and explain a personality test that is used by marketers, including the basic premise of how it works. From a marketing standpoint, how might this tool be used concerning more effectively reaching the company

PART 1 React to the following scenarios, typing your answers (either A or B) into your deliverable document: Scenario 1: A marketer is trying to learn about current industry trends to generate ideas for future products. He has purchased several reports from industry organizations and has done some research on the internet. This is an example of: A. Primary B. Secondary Scenario 2: A marketer is a arranging a series of discussions and interviews with opinion leaders to learn more about their views on the current range of product offerings. This is an example of: A. Qualitative research B. Quantitative research Scenario 3: A marketer has commissioned a series of telephone surveys to discover which candidate each respondent is planning on voting for and why. This is an example of: A.Qualitative research B. Quantitative research Scenario 4: A marketer wants to gain more insight into the types of amenities that a new apartment complex might want to offer in order to compete effectively for possible renters. The marketer has arranged some focus groups to explore the issue. This is an example of: A. Primary research B. Secondary research Scenario 5: A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of: A. Primary research B. Secondary research PART 2 First, match the following marketing decisions to one of the research scenarios listed in Part 1: The marketer knows that this information is valuable and could be sold. The marketer is considering doing some testimonial advertising. The marketer decides that if not much has changed s/he might not proceed with its original plans. The marketer decides after reviewing the information, to share it with colleagues and then to hold a brainstorming meeting. The marketer decides to do a survey to gain further insights. Second, explain your pairings; why do you think the marketing decisions listed in Part 2 match the specific research scenario outlined in Part 1?

Find recent evidence in the Wall Street Journal and other business publications on how companies are expanding the use of the techniques described in the opening case to understand and impact consumer behavior.

The business world is ever-evolving, and that has never been more evident than in today's world. The business world has transitioned from a face-to-face meeting and sales pitch way of doing business. To now online sales and marketing being the most effective and impactful way to reach a specific audience.

Nothing has proven to be a bigger or more cost-effective tool than social media. In the last five years, there has been over a 48 percent increase in the number of Americans that have at least one social media profile. That means at least nearly 250 million Americans can be reached by a single post online. This doesn't even factor in the usage of social media all over the world. The most successful businesses that are using the online platform to market their products can create beautiful content that can be geared toward any demographical choice that the company wants. With the ability for social media networks like Facebook, Twitter, and most recently Instagram and Snapchat to know what the user has most recently searched, companies can create content that will be interesting and appeal to that specific person. This saves countless time and energy of the old days of manually taking samples and polls of people, that even selected at random, could steer a company in the wrong direction and turn to make a wrong decision. Social media is a free platform for companies to broadcast themselves, see what people are saying about their product, and even more importantly, figure out what the issues are with what they are doing so that a reputation is not destroyed

Patel, S. (2015, June 24). How Businesses Should Be Using Social Media in 2015. Retrieved from Forbes: http://www.forbes.com/sites/sujanpatel/2015/06/24/how-businesses-should-be-using-social-media-in-2015/2/#3706374e8856

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