Question

Over the past decade, brands that were once available exclusively to the wealthiest among us have created more affordable product extensions, giving a far broader range of consumers a taste of the good life. Jaguar, for instance, recently launched its X-type sedan, which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury. By marketing to people who desire a luxurious lifestyle, Jaguar is using:

1.Demographic segmentation 2.Psychographic segmentation 3.Geodemographic segmentation 4.Attitudinal positioning 5.Lifestyle positioning