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27 Jan 2019

1. Many of the things discussed in these first chapters implied rational behavior by consumers; in fact economics analysis depends on it. Does this application suggest that consumers do not always act rationally? If not, how do we make economic judgments?

2. Discuss a firm

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Bunny Greenfelder
Bunny GreenfelderLv2
29 Jan 2019

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Related questions

Uber is a ride-sharing business that is revolutionizing the taxi-market. First, make sure you understand how Uber works by going to their website (Uber.com) and their competitors (Lyft and Sidecar).

Then answer the following questions: Explain the economics of the taxi medallion system. This is discussed in the text and in numerous places on the web. Why did cities start the medallion system? Do you think it is a good idea? Explain the economics of ride-sharing firms such as Uber. There's a lot of resources on the web, such as http://www.economist.com/news/finance-and-economics/21599766-microeconomics-ubers-attempt-revolutionise-taxi-markets-pricing-surge (Links to an external site.) http://economicstudents.com/2014/08/the-economics-of-uber/ (Links to an external site.) http://www.bruegel.org/nc/blog/detail/article/1445-the-economics-of-uber/ (Links to an external site.) http://www.nytimes.com/2015/06/28/upshot/in-an-uber-world-fortune-favors-the-freelancer.html?_r=0 (Links to an external site.) 3. Should the government regulate Uber? Explain your answer. Each of the following questions will involve your analysis of the advantages of a competitive market to both producers and consumers. Use the concepts learned in the chapters on perfect competition, monopoly, and imperfect competition to answer the questions.

Am I using economic concepts correctly in the following? Please correct and clarify for me if not.

In this scenario, we want to curb or decrease the use of drugs and the use of the services provided by prostitution. So, if you legalize either, and then in policy increase the prices for those goods or services, you can eliminate price-sensitive or elastic consumers, like teenagers. It does not solve the problem, but this is just an economic scenario, right? It will decrease documented use and users, but since these were black market operations, to begin with, there will always exist a black market to supply what the public markets cannot. Quality in these black markets will be poor, but prices will reflect this. Inelastic consumers, such as working adults, in the face of a price increase, will choose less expensive substitutes rather than abstain, and will even choose illegal avenues to attain before abstaining, or going without.

Another conundrum in the drug arena is the addictive vs non-addictive substances debate. Highly addictive substances like cocaine and heroin will experience less elasticity than substances such as nicotine or marijuana. Because it can be argued that addiction diminishes rational choice, increases in price that would normally cause users to refrain from use are not effective and thus do not end up lowering the quantity of drugs demanded, addiction counteracts theory and demand only decreases negligibly. Here, revenues would increase for the suppliers of such goods and services, while not even making a dent in the quantity of drugs demanded. Profits however may not increase as interdiction efforts also increase a supplier's production and distribution costs.

Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part.

Definitions/Statements

1. _____ refers to marketers’ focus on a product rather than on the needs of the market.

2. _____ companies do not try to persuade consumers to buy what the firm has already produced, but rather to produce only products that they know they can sell, thereby satisfying consumers’ needs and turning them into loyal customers.

3. The impact of technology on buyer behavior relates to factors such as ____; the use of technology to engage customers and build relationships; customization of products and promotional messages; and better prices and distribution.

4. In the case of situational influences, this relates to the situation in which or the occasion on which the product will be used, e.g., special occasion or everyday use.

5. In the case of situational influences, this relates to the fact if we are in a store, point-of-purchase displays could influence us to buy something. We could also make unplanned purchases because we remembered something from seeing the brand while we are in the store.

6. This discipline on which consumer researchers draw focuses on society and large groups in society such as family and social class.

7. This discipline on which consumer researchers draw focuses on cultures and differences among cultures.

8. These are temporary circumstances that affect consumer purchase decisions.

9. In the case of situational influences, this refers to the fact that the person and the occasion for which we are buying something influence our purchase decisions.

10. According to the simple model of consumer decision making, reference groups, family, social class, culture, and subculture are among the _____ on buyer behavior.

11. According to the simple model of consumer decision making, motivation, personality trait, perception, and attitudes are among the _____ on buyer behavior.

12. According to the simple model of consumer decision making, advertising, buzz agents, customized messages, social media, and word-of-mouth are examples of ____.

13. This discipline on which consumer researchers draw focuses on behavior in small groups and helps consumer researchers to understand issues such as opinion leadership, diffusion of innovations, and communication.

14. In the case of situational influences, ______ are consumer mood states or physiological state (for example, hunger, thirst) that influence consumer decision-making.

15. The selection of one or more segments by a marketer to serve.

16. Developing a distinct image for a brand in the mind of consumers.

17. This is an effort by a marketer to change the existing perception that consumers have of a brand.

19. ___ segmentation involves segmenting based on variables such as urban, rural, suburb, state, cities, counties, and regions.

20. ____ segmentation is based on variables such as consumers’ lifestyles as indicated by their activities, interests, and opinions.

21. This criterion for effective targeting says that marketers should have some way of deciding which consumers fall into which segments.

22. This criterion for effective targeting says that marketers should be able to reach segments with appropriate media and distribution channels.

23. This is the most popular segmentation system combining lifestyles and values of consumers.

24. This household segmentation model is based on a combination of geographic and demographic information and the principle that “Birds of a feather flock together.”

25. ______ is defined as “sending consumers personalized and prompt offers and promotional messages designed to reach the right consumers and deliver to them highly relevant messages at the right time and more accurately than when using conventional segmentation techniques.”

Terms

A. Positioning

B. Accessibility

C. Anthropology

D. Situational influences

E. Consumption situation

F. Task definition

G. Identification

H. Marketing-oriented

I. Targeting

J. Psychographic

K. Marketing myopia

L. PRIZM

M. Interactive and novel communication channels

N. Sociology

O. Demographic

P. Purchase situation

Q. Behavioral targeting

R. Antecedent states

S. Communication sources

T. Geographic

U. Sociocultural influences

V. VALS

W. Psychological influences

X. Social psychology

Y. Repositioning

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