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Identify at least two effective marketing strategies for helping companies avoid “marketing blunders” for their products or services in foreign countries. Outline the pros (advantages) and cons (disadvantages) that companies should consider prior to hiring a local manager.

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Casey Durgan
Casey DurganLv2
15 Jul 2019

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Related questions

1. After reviewing the Readings, select a company that currently operates domestically in the United States or your home country.

2. Consider the marketing strategies the company you selected can employ to grow its market share in the United States. Then, consider whether the company should use the same marketing strategy or a different one to gain market share in an international market.

Post by Day 3 the following:

3. A brief description of the company you selected, including its products or services and the market or markets it serves.

4. Describe two marketing strategies that firms can select for growing their market share domestically.

5. Explain which of the two marketing strategies you selected should be adopted by your chosen company to continue its growth in its current domestic market and explain why this strategy would be effective.

6. Explain whether the company should use this same marketing strategy to grow internationally or into other markets or regions or whether it needs to employ a different one.

7. Give an example of how the marketing strategy (or strategies) you have selected would apply in the domestic and international context. Provide a rationale to support your conclusions.

Companies, especially those with mature product lines (such as detergents, cereals, and appliances) wishing to sell to the 57 percent of the world who live at or below the poverty line (also known as those at the “bottom of the pyramid,” or BoP), need to make major adjustments in their marketing mixes to provide affordable, safe products that those consumers want. Most of these consumers do not have even basic access to products and services the rest of the world takes for granted. Instructions P&G, GE, and even Coca-Cola have adjusted their marketing mixes—most significantly, their products—to serve the BoP. Reviewing the seven major marketing decision areas that might be called into question under the law, what are at least three legal and/or ethical considerations marketers segmenting the BoP should consider, and why? Your paper should be a minimum of one page. You must cite at least one source in the body of your paper and provide a full citation using APA format.

You have been hired to be a consultant on pricing strategies for two different companies. Both of the companies have similar customer bases in that their customers fall into two well defined groups: college students and young well-paid professionals. The first company is a trendy bar. The bar is currently seeing many young well paid professionals as customers, but quite a bit fewer college students. The bar has run a marketing campaign to attract more college students, but that only caused a small increase in the number of those customers. The second company is an electronics store selling items such as iPods. This company is also currently seeing many young well-paid professionals as customers, but quite a bit fewer college students. The electronics store has also run a marketing campaign to attract more college students, but that also only caused a small increase in the number of those customers. Both of these companies want to know if they could make some changes in their pricing strategy to increase their sales to college students and thereby increase their overall profits. ❢Prepare a recommendation for each company. Should your recommendations be the same for both companies? If not, what are the differences?

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