Question

Q: Unrelated corporate diversification
involves entering an unfamiliar
industry. Is the economies of scope
analysis enough to make a decision
on unrelated diversification? Is the
five forces analysis also needed?
If not, why not? If so, then how
should the two analyses be used in
combination?

BOOK: Strategic Management and Competitive Advantage Concepts and Cases - William Hesterly

(this question is important for the quizz, i want an applied answer so i can understand whats going on) answer them one by one