Question #1: What are the basic differences between theoretical and applied research?

Question #4: What are the basic differences between inductive and deductive research?

Question #7: What are the basic differences between primary and secondary data?

Question #9: What are the basic differences between qualitative and quantitative research?

EC: What are validity and reliability and why are they important to research?

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Patrina SchowalterLv2

1 May 2019

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Related questions

1. Most threats to ____ are taken care of by the experiments design, while most threats to _____ need to be take care of by the designer of the experiment

a) internal validity, external validity

b) external validity, internal validity

c) randomization, reliability

d) reliability, randomization

2. Jim was coming down with a cold and decided to take his friends advice and drink hotlem juice witha dash of salt to help his throat. Jims experimentation can be categorized as what type of research?

a) one group pretest posttest design

b) quasi-experimental

c_ one-shot case study

d) pretest posttest control group design

3. which is not a common critism of research articles

a) data collection not carefully controlled

b) weakness in design of research

c) hypothesis was not interesting

d) limitations of the study were not stated

4. which of the following would be found in the literature review section

a) current status of topic

b) problem statement

c) timeline

d) research design

magentasalmon996

PART 1 React to the following scenarios, typing your answers (either A or B) into your deliverable document: Scenario 1: A marketer is trying to learn about current industry trends to generate ideas for future products. He has purchased several reports from industry organizations and has done some research on the internet. This is an example of: A. Primary B. Secondary Scenario 2: A marketer is a arranging a series of discussions and interviews with opinion leaders to learn more about their views on the current range of product offerings. This is an example of: A. Qualitative research B. Quantitative research Scenario 3: A marketer has commissioned a series of telephone surveys to discover which candidate each respondent is planning on voting for and why. This is an example of: A.Qualitative research B. Quantitative research Scenario 4: A marketer wants to gain more insight into the types of amenities that a new apartment complex might want to offer in order to compete effectively for possible renters. The marketer has arranged some focus groups to explore the issue. This is an example of: A. Primary research B. Secondary research Scenario 5: A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of: A. Primary research B. Secondary research PART 2 First, match the following marketing decisions to one of the research scenarios listed in Part 1: The marketer knows that this information is valuable and could be sold. The marketer is considering doing some testimonial advertising. The marketer decides that if not much has changed s/he might not proceed with its original plans. The marketer decides after reviewing the information, to share it with colleagues and then to hold a brainstorming meeting. The marketer decides to do a survey to gain further insights. Second, explain your pairings; why do you think the marketing decisions listed in Part 2 match the specific research scenario outlined in Part 1?

1. Explain why economics is a study of choices. Why do we have to make choices?

2. What are the economic resources? Why are they scarce?

3. Outline the differences between macroeconomics and microeconomics.

4. What are the economic questions? How is each question answered?

5. Outline the interaction of supply, demand, and price.

6. What is the difference between a buyers and a sellers market? Provide examples of each in your answer.

7. What causes equilibrium? How does price react?

8. What is the marginal principle? How can you apply it as a consumer?

9. & 10. We all hear talk about the dependency of oil and how higher oil prices affect our economy. Why have we not made greater strides to energy efficiency? Make sure you have at least two references to back your opinion.