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28 Sep 2019
Tata Motors currently adopts a cost-leadership strategy in the Indian automobile industry and has some of the lowest-priced car models in the world. Discuss two reasons why a purely low price strategy may be risky for the company in the long-run. Also, suggest an approach that the company could use to build more differentiation without reducing its cost-leadership position significantly, explaining how this would work.
Tata Motors currently adopts a cost-leadership strategy in the Indian automobile industry and has some of the lowest-priced car models in the world. Discuss two reasons why a purely low price strategy may be risky for the company in the long-run. Also, suggest an approach that the company could use to build more differentiation without reducing its cost-leadership position significantly, explaining how this would work.
Collen VonLv2
28 Sep 2019