Question

________ is the stage in which a prototype is developed and amarketing strategy is outlined.

	A.	Idea screening
	B.	Business analysis
	C.	Development
	D.	Test marketing
	E.	Commercialization

Despite the amount of time and money spent on developing andtesting new products, a large proportion of new productintroductions fail because

	A.	they simply do not offer any discernible benefit compared toexisting product.
	B.	there is a poor match between product features and customerdesires
	C.	there is an overestimation of the market size
	D.	the price is too high or low
	E.	all of the above

Often small ventures are skeptical about entering the globalmarket because it:

	A.	limits access to advanced technologies in less developedcountries.
	B.	slows down the rate at which people’s living standardsincrease.
	C.	involves various trade laws or tariffs.
	D.	empowers governments to abuse the freedom and property of theircitizens.