McDonaldâs is a strong globalbrand, does their variety of food throughout the world help tostrengthen or weaken their positioning and brand image? From a cost and logisticsperspective, would McDonaldâs prefer a standardized or localizedmenu across the world? What are the risks inherent inMcDonaldâs trying to compete in local markets against localâexpertsâ? (For example, a Mexican menu item in Mexico?) Is this approach (of localizedmenu items) likely to deliver more or less innovation across all ofMcDonaldâs operations (worldwide)? Taking these above questionsin account, plus your other thoughts, list the advantages anddisadvantages of this menu adaption strategy to McDonaldâs. And an easy question to finishwith, what other product/menu ideas do you think that McDonaldâscould introduce?

Question

McDonaldâs is a strong globalbrand, does their variety of food throughout the world help tostrengthen or weaken their positioning and brand image? From a cost and logisticsperspective, would McDonaldâs prefer a standardized or localizedmenu across the world? What are the risks inherent inMcDonaldâs trying to compete in local markets against localâexpertsâ? (For example, a Mexican menu item in Mexico?) Is this approach (of localizedmenu items) likely to deliver more or less innovation across all ofMcDonaldâs operations (worldwide)? Taking these above questionsin account, plus your other thoughts, list the advantages anddisadvantages of this menu adaption strategy to McDonaldâs. And an easy question to finishwith, what other product/menu ideas do you think that McDonaldâscould introduce?

Unlock all answers

Weekly leaderboard