Please comment on the discussion board comment below: The board initial question was: Cite two different company examples of the internet being used as an international marketing tool. What are the advantages in each case? Are there any disadvantages?
Dollar Shave Club & Mint
"Today the internet provide company many tools to successfully market their products or services that they offer. I choose Dollar Shave Club and Mint as the two companies that use the internet as an international marketing tool.
Dollar Shave Club is fairly a new company comparing to the other big names in the shaving industry and Michael Dubin co-founder and CEO of Dollar Shave Club post a video on YouTube making a bold statement that their $1.00 razor is great, the video went viral and sold about 12,000 razors. Today the same video has been viewed by 24 million times. The video only cost $4,500 to make yet it was a bid success in YouTube. Investors who saw the potential of the Dollar Shave Club company quickly invested in the company. Dollar shave Club company is very active in social media and customers love to post pictures of their monthly boxes from the company.
Mint is a personal financial company that currently offer free service in US and Canada. Mint allow customer to track expenses in bank accounts, credit cards, investment, and mortgage accounts. It also allows user to create budgets and financial goals. Mint use a varieties of social media platform like Facebook, Twitter, YouTube, Google+, and Instagram to interact with their customer and as the same time it is form of marketing.
The advantage and disadvantage is the same for both company. Dollar Shave Club and Mint use the internet to grow their customer and this type of marketing workout well for both company. One major disadvantage is they fail to meet their customer need, social media make it easy for customer to voice their concerns."
Please comment on the discussion board comment below: The board initial question was: Cite two different company examples of the internet being used as an international marketing tool. What are the advantages in each case? Are there any disadvantages?
Dollar Shave Club & Mint
"Today the internet provide company many tools to successfully market their products or services that they offer. I choose Dollar Shave Club and Mint as the two companies that use the internet as an international marketing tool.
Dollar Shave Club is fairly a new company comparing to the other big names in the shaving industry and Michael Dubin co-founder and CEO of Dollar Shave Club post a video on YouTube making a bold statement that their $1.00 razor is great, the video went viral and sold about 12,000 razors. Today the same video has been viewed by 24 million times. The video only cost $4,500 to make yet it was a bid success in YouTube. Investors who saw the potential of the Dollar Shave Club company quickly invested in the company. Dollar shave Club company is very active in social media and customers love to post pictures of their monthly boxes from the company.
Mint is a personal financial company that currently offer free service in US and Canada. Mint allow customer to track expenses in bank accounts, credit cards, investment, and mortgage accounts. It also allows user to create budgets and financial goals. Mint use a varieties of social media platform like Facebook, Twitter, YouTube, Google+, and Instagram to interact with their customer and as the same time it is form of marketing.
The advantage and disadvantage is the same for both company. Dollar Shave Club and Mint use the internet to grow their customer and this type of marketing workout well for both company. One major disadvantage is they fail to meet their customer need, social media make it easy for customer to voice their concerns."
