PLEASE NOTEEEEEEEEE THIS IS A MARKETING CLASS NOT AN OPS MANAGEMENT CLASS. A PARAGRAPH OR THREE SHOULD BE SUFFCIENT
Is this a sales or a marketing show? Are you closing deals or showing off products and services?
The sales oriented show is generally in the retail related sectors. Examples â the shows are about toys, school supplies, hardware, stationery, holiday decorations, etc. Short term sales opportunities. Send your best deal closers to these types of shows.
The marketing shows are generally in technology, harder industries, those requiring a long-term sales process with waltzing, tap-dancing, RFPs and more bureaucracy than the retail segments. Depending on the size of the show, one sales person to three or four marketing personnel is usually adequate, but you must know the capabilities of your staff, the expectations of the attendees, and your firm's realistic ROI on this particular show. Jeez, are you planning to follow-up? What are the requirements of on-floor staff in that process?
Remember that every show is different. And, the difference between you and your competitor is the sales-oriented preparation you make before the event. Know your people, know your corporate style. Be prepared each time.
What are your feelings about the GOB network mentioned in the above article. Does it have a place in modern day business to business marketing?
PLEASE NOTEEEEEEEEE THIS IS A MARKETING CLASS NOT AN OPS MANAGEMENT CLASS. A PARAGRAPH OR THREE SHOULD BE SUFFCIENT
Is this a sales or a marketing show? Are you closing deals or showing off products and services?
The sales oriented show is generally in the retail related sectors. Examples â the shows are about toys, school supplies, hardware, stationery, holiday decorations, etc. Short term sales opportunities. Send your best deal closers to these types of shows.
The marketing shows are generally in technology, harder industries, those requiring a long-term sales process with waltzing, tap-dancing, RFPs and more bureaucracy than the retail segments. Depending on the size of the show, one sales person to three or four marketing personnel is usually adequate, but you must know the capabilities of your staff, the expectations of the attendees, and your firm's realistic ROI on this particular show. Jeez, are you planning to follow-up? What are the requirements of on-floor staff in that process?
Remember that every show is different. And, the difference between you and your competitor is the sales-oriented preparation you make before the event. Know your people, know your corporate style. Be prepared each time.
What are your feelings about the GOB network mentioned in the above article. Does it have a place in modern day business to business marketing?
