Log in
Finance
2
answers
1
watching
489
views
29 Jan 2018

How do the various functional departments of an organization use financial planning (i.e. marketing, operations, sales, executive management, finance, etc.)?

Watch
2
answers
1
watching
489
views

For unlimited access to Homework Help, a Homework+ subscription is required.

Unlock all answers

Get 1 free homework help answer.
Already have an account? Log in
Share
Nelly Stracke
Nelly StrackeLv2
31 Jan 2018
Already have an account? Log in
Share

Related questions

Please also explain how the financial decisions regarding this capital budgeting project are related to management, marketing or operations decisions that the company must make (or has made) in light of the plans to open the new line of stores, i.e., how are they influenced by or do they influence those decisions?

I am so confused as to what i am supposed to do... This is allthe directions the professor gave us but i am confused.

TERM PROJECT: Marketing Plan

The term project consists of developing a marketing plan forestablishing a new boutique gift shop in the ChamplainValley This project enables you to integrate the manydimensions of marketing that make up the marketing plan. You willacquire the planning discipline, understand the role of morespecialized marketing courses (i.e., advertising, consumerbehavior, marketing research, etc.) in marketing planning, anddevelop an applied practical as well as theoretical understandingof marketing.n

Please note that the project is an individualassignment and not a group assignment.

Marketing Plan Part 1: Situation Analysis(Uncontrollable elements)

1.1 Company analysis of objectives and resources

  • Objectives
  • Resources
  • Other marketing strategies and programs
  • Opportunity analysis
  • Ethics and social responsibility
  • Gathering company information

1.2 Customer analysis

  • Learn more about customers and customer behavior
  • Define the Product market
  • Apply this information for segmentation and targeting
  • Gathering customer information

1.3 Competitive market analysis: Competitor matrix

  • What companies are our main competitors
  • What is the marketing strategy for each of these firms (TM +4Ps)
  • What is each firm’s positioning
  • What are each competitors’ strengths and weaknesses
  • How would the competitor react to changes in our marketingstrategy

1.4 External Market environments

  • Economic environment
  • Technological environment
  • Political and legal environment
  • Cultural and social environment

1.5 SWOT analysis (Strengths, Weaknesses, Opportunities andThreats)

1.6 Marketing plan objectives (emerge from companyobjectives)

1.7 Differentiation and Positioning

Workshop Three - 3.4 Integrated Strategic and Financial Planning

This assignment will involve 'Concept Three: Integrated Strategic and Financial Planning' of Best Practice Financial Management.

Concept Three describes the leadership required for effectively integrated planning, the integrated planning process, and the components of a high-quality plan. It presents the organizing principle that should be used throughout the process and takes readers through key process steps. Steps include identifying and selecting strategic initiatives based on solid market data and consideration of risk, estimating capital requirements through a multiyear financial plan that links strategies to capital requirements, determining capital sources, and determining the level of profitability required to close the capital shortfall. It also describes the techniques leaders can use to test the reasonableness of their goals and projections and enhance the effective implementation of the integrated plan. A case study example at the end of the chapter describes one organization's implementation of the best practice planning process

Write a 2-4 page paper discussing the issues and outcomes of Community Hospital Healthcare System (CHHS), giving a brief overview of its initial plans and how those plans were altered after careful evaluation of the facility’s finances. The paper should discuss the various approaches the organization used to develop new goals and reasons for altering its original plans.

Related Documents

FIN 201 Lecture Notes - Lecture 1: Chief Executive Officer, Sole Proprietorship, Corporation Sole
erincamel819
FIN 300 Chapter Notes - Chapter 4: Profit Margin, Dividend Payout Ratio, Current Liability
greenskunk609
FIN 380 Chapter Notes - Chapter 9: Free Cash Flow, Pro Forma, Cash Flow
sapphiregnat826

Weekly leaderboard

Home
Homework Help 3,900,000
Finance 370,000
Start filling in the gaps now
Log in