1.Provide two definitions for the term: Place, and provide an example for each definition that displays its importance.
2.Define the concepts of logistics and JIT. Explain three key advantages of using JIT within a logistics planning process. Discuss any caveats to using JIT.
3.List four of the main modes of transporting goods; also cite two of the benefits and two of the limitations for each.
4.Define Promotion & AIDA. Explain the value of understanding the AIDA model. Cite a personal example that displays the impact of AIDA on you.
5.Explain the "Wheel of Retailing Theory," as discussed in the text. Cite two examples (explain how each relates to the "Wheel") that display the application of this Theory.
6.List, explain, and give examples for five of the main uncontrollable variables that a marketing manager must address in the external environment.
7.List, explain (in detail), and provide examples for each component of the Marketing Mix. Is the customer part of the Marketing Mix?
8.We have discussed whether marketing efforts add cost to a product. Discuss this from various view points and give specific examples.
9.Define Marketing Mix
10.What is the difference between a Brand Name and a Trademark?
1.Provide two definitions for the term: Place, and provide an example for each definition that displays its importance.
2.Define the concepts of logistics and JIT. Explain three key advantages of using JIT within a logistics planning process. Discuss any caveats to using JIT.
3.List four of the main modes of transporting goods; also cite two of the benefits and two of the limitations for each.
4.Define Promotion & AIDA. Explain the value of understanding the AIDA model. Cite a personal example that displays the impact of AIDA on you.
5.Explain the "Wheel of Retailing Theory," as discussed in the text. Cite two examples (explain how each relates to the "Wheel") that display the application of this Theory.
6.List, explain, and give examples for five of the main uncontrollable variables that a marketing manager must address in the external environment.
7.List, explain (in detail), and provide examples for each component of the Marketing Mix. Is the customer part of the Marketing Mix?
8.We have discussed whether marketing efforts add cost to a product. Discuss this from various view points and give specific examples.
9.Define Marketing Mix
10.What is the difference between a Brand Name and a Trademark?
