ECON101 Lecture Notes - Economic Surplus, Neuroeconomics, Rationality

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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Utility: the benefit or satisfaction that a person gets from the consumption of goods and services. To understand how people"s choices maximize utility, we distinguish between two concepts: Total utility: the total benefit a person gets from the consumption of all the different goods and services. Marginal utility: the change in total utility that results from a one-unit increase in the quantity of a good consumed. The marginal utility appear midway between the quantities of a good because it is the change in the quantity she buys which produces the marginal utility. Marginal utility is positive, but it diminishes as the quantity consumed of a good increases. Goods and services that people value all have positive marginal utility. Total utility increases as the quantity consumed increases. Some objects and activities can generate negative marginal utility. Diminishing marginal utility: the tendency for marginal utility to decrease as the consumption of a good increase.

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