PSYC 2310 Lecture Notes - Vacuum Cleaner, Implicit-Association Test, Cognitive Dissonance
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Attitudes are evaluations of ourselves, of other people, and issues with some degree or favour and disfavour. Describe the traits or characteristics of your vacuum cleaner: January 22, 2013 attitudes s. safdar. Ambivalence will depend on the arguments one hears: accessibility (the more accessible an attitude is, the less likely it is to be shifted and/or changed, subjective experiences. The more accessible an attitude is, the stronger it is, and consequently, the harder it is to change. Measuring attitudes self-report measures: tend to not say true belief when we are asked about sensitive issues, problems wording of questions, ordering of items, reluctance of respondents to express some attitudes covert measures implicit association test (iat) Behaviours and attitudes are not always consistent: corey"s (1937) study on cheating. 90% of student said cheating is wrong. 55% of students cheated on their assignment (same students who said cheating was wrong: lapiere"s (1934) study on prejudice.