CTD 231 Lecture Notes - Lecture 4: Street Fashion, Urban Outfitters, Haute Couture

• School: University of Alabama
• Department: Clothing, Textiles and Interior Design
• Course: CTD 231
• Professor: Reaves

Document Summary

Fashion: fashion a reflection of our times, a mirror of prevailing ideas in our society, applies not only to apparel, helps consumers to identify what is desirable, about change. The dimensions of fashion: each fashion level prioritizes artistic, functional, scientific, and business aspects of fashion differently, language through which we express our attitudes about age, gender, power, and sexuality, moves or morphs through cycle of popularity. Fashion levels: paris couture highest level. No-rules environment gives birth to many directional fashion ideas (creativity and fantasy) 300 core customers; most from the u. s. and middle east. Luxurious fabric, complex silhouettes, meticulous tailoring, exquisite beading, unique details. Gives cachet to ready-to-wear, accessories, fragrances of same house. Produced in quantities from 100 to several thousand. Not as expensive as couture, but beautifully designed, impeccably made, with finest fabrics. Trend forecasters look here to identify the next hot color, fabric, silhouette, detail or accessory.