PSYCH253 Lecture : Cults and Commitment -February 6th 2013.docx
16 Apr 2013
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Fear appeals: harnessing emotion, happy mood persuasion. When you"re eating or listening to music: fearful mood persuasion. Better for preventing bad actions than promoting good actions. Ps (smokers) exposed to: quitting instructions, scary lung-operation film, instructions and film. Scary film+ instructions led to lowest smoking rates 3. Action sign petition or display small placard. Cause: drive safely or keep california beautiful. Drive safely sign were most likely to allow for the use of large ugly sign. People who had signed up for petition wasn"t as high as compared to people who got a sign. What makes a successful cult: lasts generations. Sacrifice and investment mechanisms allowed for cults to retain membership and get people from leaving (i. e. abstinence, no property, no wages, contributions unrecorded, sign over property, celibacy) Commitment features: charismatic leader, distinctive attire, social isolation, regulated sexuality, limited family bonds, perceived persecution. Justifying effort: female ps participate in discussion about sex, before discussion.
