ANT208H5 Lecture Notes - Lecture 11: Nicki Minaj, Social Constructivism, Old Spice
Document Summary
Gender and race: identity politics in popular culture. Postmodernism and performativity (judith butler, feminist and performance theoretical approach) Essentialist vs. social constructivist perspectives of identity. Examples: old spice ads, music videos, hip hop artist nicki minaj. Image based culture : advertisements, media, and music videos. Implications on gender identity : the way we understand gender identity, gender roles, how toys present a specific way of how boys and girls should behave (especially through advertisements. Essentialist vs. social constructivist views of identity (including gender and race) Essentialist: identity is fundamental to a person and unchanging, core of identity is not effected by culture. Social constructivists: identity is not inherent; it is produced within certain cultural and political circumstances. A process whereby multiple narratives of identity are expressed within broader social and power relationships: these relationships are invisible, so identities seem natural or essential. Gender identity diversity: is a social construct.
