ENTI 201 Chapter Notes - Chapter 7: Strategic Planning, Crisis Management, Root Mean Square

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Document Summary

Top leadership is critical for the success in organizations. Today companies rely on managers to guide the daily process using human, technological, financial, and other resources to create a competitive advantage. Management: the process of guiding the development, maintenance, and allocation of resources to attain organizational goals. Anticipating potential problems or opportunities and designing plans to deal with them. Coordinating and allocating the resources needed to implement plans. Ef ciency: using the least amount of resources to accomplish the organization s goals (doing things right) Effectiveness: the ability to produce the desired result or good (doing the right thing) The highest level of managers, including ceos, presidents, and vice-presidents; they develop strategic plans and address long-range issues. Managers who design and carry out tactical plans in speci c areas of the company. Managers who design and carry out operational plans for the ongoing daily activities of the rm.

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