ECON 20A Chapter Notes - Chapter 1: Market Power, Opportunity Cost, Market Failure

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28 Aug 2013
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-> efficiency: when society gets most from its scarce resources. -> equality: when prosperity is distributed uniformly among society"s members. -> opportunity cost: whatever you must give up to obtain. -> rational people: systematically & purposefully do best to achieve objective. -> marginal changes: incremental adjustments to existing plan. * how people decide what to buy, how much to work, save/spend. Economics: study society manages its scarce resource. -> productivity: most important determinant of living standard. -> people can specialize producing 1 good/service & exchange for others. -> market economy: allocates resources through decentralized decisions of many. -> market failure: market fails to allocate society"s resources efficiently. -> market power: single buyer/ seller has substantial influence on market price: prices rise when government prints too much money. -> inflation: increases in general level of prices: society faces short-run tradeoff between inflation and unemployment.

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