ENGL104 Lecture Notes - Rhetorical Criticism, Onomatopoeia, Bacon

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The human use of symbols to communicate. Communication as purpose for rhetoric: humans as creators, rhetoric involves symbols created and used by humans, every symbolic choice we make results in seeing the world one way rather than another. Reality is subjective based on how we interpret symbols: symbols frame experience of an event, rhetoric is limited to human rhetors as the originators and creators of messages. Symbols as medium for rhetoric: sign, signified and signifier: Sign is the whole that results from the association between the signified and the signifier, the abstract concept and the material concept. Signs can be words, images, sounds, odours, flavours, acts or objects. The material signifier can be a written word, a spoken word, a shrug, and notebook, a laptop, the smell of bacon. The resulting mental picture is the signified and both combined are the sign.

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