COMM 118 Lecture Notes - Sensation Seeking
Document Summary
Individuals select media based on their view about media"s abilities to fulfill our desires (expectations). Individuals select media based on convenience, what is closer to you, your phone or the. Individuals select media based on contextual factors, (the setting around you). If you are with friends and 2/3"s of your friends want to watch nfl and you are the only one that wants mlb, you are out numbered. We use media to learn about new information. People use surveillance, include neighbors who read the daily newspaper to learn about events in town. We use media to stay social with others. If you come home from a bad day, you want to watch something calming to ease your mood. If you are bored, you want something excited to get you motivated. If you are trying to avoid your term paper you need to write in the next few hours, you turn to social media to escape from your tasks.
