ANT-2301 Lecture Notes - Sex In Advertising, Television Film, Gender Role
Document Summary
70% of shows contain some sexual content. Shows average 5 sexual episodes per hour. During primetime, 77% of shows contain sexual content and average 6 sexual episodes per hour. 11% of primetime network shows refer to sexual risks and responsibilities. Some shows can help educate the public about sex. Mass media influences on sexuality: rarely depict the 3 c"s of responsible sexual behavior. Consequences: media may play an important role in a societal attitudes about sexuality, especially for young people. Television film and gender: info on tv is both explicit and implicit, men often in positions of leadership, women, even if in high positions are sexual temptations, gender stereotyping is especially extreme in tv commercials. Advertising and gender role portrayals: ads don"t show realistic representations of men and women, men: taller, standing, confident, authoritative, women: shorter, sitting, childlike, deferential, men presented in 3 times the job categories as women. Opposite genders are often used to sell products: advertising.
