IST 195 Study Guide - Quiz Guide: Notification Service, Application Software, Edx
17 Jan 2014
School
Department
Course
Professor
Document Summary
Second screen: integrating game dynamics into your site service, community, content/campaign. Limited, definition internet according to boy in india that with which you can do anything : mooc, gameification: in order drive participation consumer to interact with the content they are consuming, such as tv, movies, music, or video games. Extra data is displayed on a portable device synchronized with the content being viewed on. Measures influence on twitter based on actions measures overall influence on a scale of 1-100. Social tv: size of engaged audience (followers) likelihood of generating actions how influential your audience is: true reach, amplification, network: Social media marketing: (dennis crowley) foursquare is more than sharing locations, Social media taps collective knowledge, wisdom of the crowd; it is based on tweets, followers, following, and interaction, build around drive traffic with compelling images, crowdsource using a hashtag, tell a story. Start a conversation, analytics, post compelling photos or videos, add interactive.
