COM 107 : COM107-The print revolution; Theories of the Press; Libertarian and Social Responsibility Theories.docx
Document Summary
Eras in communication: oral communication, written communication, writing allowed for a new form of commerce, the ability to build knowledge, printed communication (1453, gutenberg perfected the art of the moving type with the printing press(cid:224) Social utility: conversational utility, mean allusions (cultural handshake, parasocial relationships, people look to tv for social relationships when they have no one else(ex. Buffering: unconscious mood management, sitcom v. drama preference changes during different pats of the menstrual cycle, social contract to not disturb(newspapers, book, music, phone, on the bus) Memorize first amendment (tq: libertarian theory, gives published the freedom to do what they want, suggests that democracy is best served by an active free press that can challenge any powerful interest and bring matters to the public"s attention, suggests that even awful stuff be available to the public, the way to combat speech you don"t like is with more speech.