GVPT 170 Chapter : [ToC] 4.pdf
12 Mar 2014
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Trying to assess to what extent do campaigns matter. Importance of campaigns how they have impact on public opinion. E. g. , reelection bids vs. open seats incumbent seeking reelection / open seat e. g. obama"s term restriction, cannot seek reelection. E. g. , nominating conventions held convention - bump in public opinion for the candidate why - generally: all media focus goes to that single party, that party"s candidate, mostly positive effects. Advertising & professional strategists all about image all about building a positive public image. Political science state of the country and the state of economy. The facts - what is going on in a large perspective might be the predominate force leading to who wins who loses. Most presidential elections can be reliably predicted at the start of campaign season so campaign does not matter because we know the result before hand. The in-party (i. e. , party controlling white house) receives credit or blame for state of country if good/poor.
