PSY220H5 Lecture Notes - Lecture 5: Stanley Milgram, Normative Social Influence, Muzafer Sherif
Document Summary
Social influence: the ways people are affected by the real or imagined pressures of others. Conformity (low pressure) compliance (medium pressure) obedience (high pressure) It is the tendency to change out perceptions, opinions, or behavior in ways that are consistent with group norms. For example, you look around at the party and notice that all of your friends are drinking; you ask for a beer too. (the pressure is low; no one is asking you to drink). : automatic mimicry, for example, yawning, stretching, etc. Two reasons we conform: informational social influence: the need to know what"s right , particularly pronounced when we are uncertain ourselves, muzafer sherif experiment (1936): In a dark room with a bright light: how far does the light move? (some people said the light moved very little and others said it moved more). Phase 2: participants are in a group: give estimates out loud over trials. (the estimation converged in presence of other people)
