COM JO 525 Study Guide - Actual Malice, Pink Slime, Beef Products
8 Apr 2014
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Document Summary
Bpi"s processed form of meat has gained media scrutiny due to the fact that it is a mixture of beef and chemicals. Throughout several segments that addressed american food consumption, abc correspondents (including dianne sawyer and jim avila) referred to. Bpi"s product as pink slime. bpi is now suing abc for . 2 billion in damages, claiming that abc"s reports severely damaged their business. Since the reports from abc, bpi has lost over million dollars. Bpi blames the financial loss on abc"s label of their lftb product as pink slime. this case has served as a symbol of the importance of word choice; bpi is arguing that the term. Slime has a negative connotation and thus caused consumers to expunge the product from their consumption. Abc claims that they simply used slime as a word to describe the consistency of lftb, not as an adjective that aimed to imply the substance should disgust consumers.
