COMM 121 Study Guide - Massachusetts Turnpike, Hulu, Netflix
Document Summary
Most successful in an affluent, plentiful society. When the economy struggles, so does advertising. Generates the bulk of revenue in the mass media. Mass media limits distribution of newspapers and magazines to go to only eyeballs that can afford to spend money. Give the illusion of choice while actually only giving one side of the story (the product side) Lose up to 20 pounds - includes 0 pounds. Advertisements are literally everywhere and embedded in the every text we encounter. Billboards - drive down mass pike, to boston. Commercials - breaks in our television programs. Once dvr and hulu and netflix gain popularity, product placement becomes hugely present in shows rather than during commercials. Different classes of people that advertisers target. Aspirational eyeballs will work to spend money, while eyeballs that have some money will spend immediately. Internet - in general, the internet is a traditional place for advertisements. Please hand over your bills: cash or credit card.
