POL369Y5 Lecture Notes - Mass Media, Direct Marketing, Market Failure
7 Jun 2014
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If there was a test question: relative merits of partisan bias; its irrelavent more about person making the claim than the media itself, it"s the bias to tell a story, everything is tied to what officials say etc. Tied closed to the notion of agenda setting which is tie to priming, the media signals to us when something important is happening. Agenda setting is when the media starts talking about it a lot, the general public thinks its important. Now that we have decentralized media system, people are wondering if the mass media has time to signal important events. Politics-media-politics cycle: media doesn"t cause political events, it occurs. There is interaction but in any story that you read there has to be a preexisting political event for people to talk about, the media doesn"t cause anything to occur anything politically. Everyone knows the powerful media effect in priming. They respond to media coverage they may find it to be interesting.
