GEOG 3023 Study Guide - Fasttrack, Beijing National Aquatics Center, Neoliberalism
Document Summary
City-branding and the olympics: the case of beijing. Place marketing and urban development urban imagery and mega events . Projecting positive images i. e. large architecture buildings to help bring investments and portray city as big up and comer, modern and esthetically pleasing and positive attributes niche not found in others cities) i. e. financial capital of the world. Entrepreneurial urban governance: urban glamour zones presenting the city of beijing as up and coming. Done through business and sub contracted and business oriented (state, local, national) prime the pump for investment, creative class, tourist, etc in the name of economic development. The conspicuous construction: land cost labour, migrant workers, bringing in foreign architects, and didn"t buy real market value of land. Debt, hard to reuse stadiums (ie. privatizing of the water cube) appose to investing in cultural things. Urban imagery, marketing and the production of space. Representations do more than merely convey information and impressions about places.
